Press coverage is not strictly mandatory for an O-1B if you can clearly meet at least three other qualifying criteria.That said, in the entertainment field, press is strongly recommended because major media coverage is often one of the clearest and most persuasive ways to demonstrate distinction. A lack of press usually puts more pressure on other criteria, such as leading roles or high remuneration.High-salary claims are frequently challenged, as pay benchmarks in entertainment can be difficult to establish. When press is used, coverage from respected trade publications, such as industry journals, generally carries significantly more weight than general blogs or informal media.